Pengaruh Literasi Keuangan Syariah dan Brand Trust terhadap Minat Menggunakan Produk Perbankan Syariah pada Masyarakat di Kabupaten Bireuen
This study examines the role of Islamic financial literacy and brand trust in shaping people's intention to use Islamic banking products in Bireuen Regency. A quantitative survey approach was employed by distributing questionnaires to respondents in the study area. The collected data were analyzed using multiple linear...