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Muhammad Yasril Arrizqi

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Open access Sep 2026

The Role of Digital Marketing in Enhancing the Sales Performance of MSMEs in Lamongan Regency, East Java

This study aims to empirically examine and analyze the role and influence of digital marketing on the sales performance of Micro, Small, and Medium Enterprises (MSMEs) in Lamongan Regency, East Java. Digital marketing is measured through five primary dimensions: content marketing, social media marketing, digital promot...

Muhammad Yasril Arrizqi, Suyitno, R. Rosiawan et al. · 0 citations

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