Sep 2026· Journal of Creative Power and Ambition (JCPA)· Vol 4, pp. 3064-3074· 0 citations· 6 references
Abstract
This study aims to empirically examine and analyze the role and influence of digital marketing on the sales performance of Micro, Small, and Medium Enterprises (MSMEs) in Lamongan Regency, East Java. Digital marketing is measured through five primary dimensions: content marketing, social media marketing, digital promotion, consumer interaction, and marketplace utilization. The research adopts a causal associative quantitative approach employing a purposive sampling technique involving 74 MSME entrepreneurs across various business sectors. Data analysis was conducted using linear regression in SPSS. The findings indicate that, simultaneously, digital marketing significantly affects MSME sales performance with an F-value of 27.421 (p = 0.000) and a coefficient of determination (R²) of 0.668. Partially, marketplace utilization exerts the most dominant effect (t = 3.116; p = 0.003), followed by social media marketing. These results highlight the critical necessity of an integrated omnichannel approach and e-commerce platform adoption in accelerating revenue growth and broadening market access for regional MSMEs.
This study investigates the influence of digital marketing on sales volume among culinary micro and small enterprises (MSMEs) in Banjar District, a sector in which digital adoption remains limited despite increasing demands for technological adaptation. The central problem concerns the low level of digital marketing li...
Dara Siti Nurjanah, Dian Hadiani· International Journal of Eco...· 0 citations
This study explores how digital literacy, market orientation, and digital marketing capability affect the marketing performance of Food and Beverage MSMEs in Cirebon Regency. A quantitative method utilizing an associative research design was used to investigate the connections between the variables. The research includ...
Harianto Harianto, Ramlah Puji Astuti, Soesanty Maulany· International Journal Of Hum...· 0 citations
The rapid growth of digital technology has intensified competition in the garment industry, requiring firms to adopt effective marketing strategies to improve performance. This study aims to examine the effects of market orientation, social media optimization, and environmental change on digital marketing and marketing...
Antok Yuri Widyastoro, Sukesi Sukesi· International Journal of App...· 0 citations
Micro, Small, and Medium Enterprises (MSMEs) play a significant role in regional economic development; however, many MSMEs face challenges in expanding their market reach due to limited marketing capabilities and intense competition. The rapid development of digital technology has created new opportunities for MSMEs to...
Ronda Deli Sianturi, Syafriadi· Sharia Economic and Manageme...· 0 citations
Advances in digital technology have triggered changes in business marketing methods, including in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to analyze the use of digital marketing and technology capabilities by MSMEs in developing marketing performance in Pemangkat District. The methodolo...
Abtar Harly, Resty Firmania, Endar Purnawan et al.· Archipelago Journal of South...· 0 citations
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