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Nicholas C. Burtch

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Book 2024

Machine Learning and Generative AI for Marketing

This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales.

Yoonjung Hwang, Nicholas C. Burtch · 0 citations

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