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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Nikita Singh

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Aug 2026

Towards Ethical AI-driven Marketing: A Framework for Explainability, Consumer Empowerment and Algorithmic Accountability in Emerging Markets

It is argued that explainable AI (XAI) constitutes a necessary, and currently undertheorised, layer in the design of consumer-facing AI systems, and a theoretical foundation for researchers, practitioners and policymakers to close the gap between AI capability and accountability in marketing.

Sakshi Bhati, Nikita Singh · 0 citations

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