BUSINESS ANALYTICS AS A TOOL FOR SUPPORTING MANAGERIAL DECISIONMAKING IN THE CONTEXT OF ENTERPRISE DIGITAL TRANSFORMATION
The study argues that the convergence of business analytics with Artificial Intelligence, Generative AI, machine learning, cloud technologies, and Robotic Process Automation significantly expands the capabilities of enterprise analytical systems by enabling real-time data processing, predictive analytics, intelligent d...
N. Skopenko, O. Ovdii
· Economics and Management · 0 citations