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S. Malhotra

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Aug 2026

Digital cultural transformation in the digital era: aligning organizational values for successful digital transformation

How emerging technologies such as artificial intelligence, machine learning, blockchain and metaverse-based interfaces are integrated to enhance customer experience and operational efficiency is explored, with emphasis on the role of shared values in shaping strategy, leadership and organizational readiness.

Nidhi Maheshwari, S. Malhotra · 0 citations

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