Author

S Yasmin Hussain

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#artificial intelligence Open access Nov 2026

Artificial intelligence capability, eco-innovation, and sustainable performance in the digital economy: Evidence from SME hotels in an emerging market

In the digital economy, artificial intelligence (AI) is reshaping how firms create value and pursue sustainability, yet how small and medium-sized enterprises in emerging markets convert AI capability into sustainable outcomes remains insufficiently understood. Drawing on the Resource-Based View and Institutional Theor...

S Yasmin Hussain, Faizan ul Haq, Adnan Ahmed Sheikh et al. · Journal of Digital Economy · 2 citations

#generative ai Open access Oct 2026

Generative artificial intelligence adoption shapes green destination branding through destination anthropomorphism and perceived warmth

Abstract Destination management organisations (DMOs) are rapidly adopting generative artificial intelligence (AI) to engage tourists, yet little is known about how this adoption shapes sustainable destination brands. This study proposes and tests a sequential mediation model linking Generative AI Adoption (GAIA) to Gre...

S Yasmin Hussain, Asim Masood, Faizan ul Haq et al. · Discover Sustainability · 0 citations