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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Saeromi Kim

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Open access Sep 2026

MARKETING AUTOMATION AND CUSTOMER SEGMENTATION : AN ANALYSIS OF E-COMMERCE CUSTOMER BEHAVIOR DATA FOR PERSONALIZED PRODUCT RECOMMENDATIONS

Marketing automation has become very important for e-commerce businesses because customers now want shopping experiences that are quick, personal, and connected to their needs.(Chaffey & Ellis-Chadwick, 2019; Kotler & Keller, 2016; Wedel & Kamakura, 2000). This study looks at how customer segmentation can help business...

Sungho Kim, Md Rejoan Ahmed Rafi, Chidinma Ehiemere et al. · 0 citations

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