Vateria indica Linn., belonging to the family Dipterocarpaceae, is a large tropical evergreen tree indigenous to the Western Ghats of India¹². It is widely recognized for its medicinal, ecological, and commercial significance. The plant produces a valuable oleoresin known as white dammar, which has been extensively use...
B. Nagaveni, T.VedaVijaya, G.Bhavani et al.· International Journal of Dru...· 0 citations
A framework to investigate the influence of UGC on consumer's online product purchase intention is proposed and is expected to extend the literature on UGC and give benefits to marketers and online business operators.