Open access
Jul 2026
THE FUTURE OF HUMAN AUTHENTICITY: REDEFINING AUTHENTICITY AS A PREMIUM PRODUCT
This research examines how people define "authenticity" in relation to their experience, as well as whether or not they will pay a premium for authentic experiences, and provides insight that authenticity may become a substantive source of value in future markets.
Sugunapriya T, S. K
· EPRA international journal o... · 0 citations