THE FUTURE OF HUMAN AUTHENTICITY: REDEFINING AUTHENTICITY AS A PREMIUM PRODUCT
TL;DR
This research examines how people define "authenticity" in relation to their experience, as well as whether or not they will pay a premium for authentic experiences, and provides insight that authenticity may become a substantive source of value in future markets.
Abstract
The use of artificial intelligence in our lives has become incredibly common. We engage with AI-based content daily, whether it is through our social networks, schools, entertainment, jobs, or elsewhere. As technology advances, we should be wondering if humans will continue to place a premium on experiences based primarily on their own work and feelings. This research examines how people define "authenticity" in relation to their experience, as well as whether or not they will pay a premium for authentic experiences. Data collection consisted of an electronic questionnaire that was analyzed using various statistical analyses; the Human Authenticity Index (HAI) was also created to determine how participants regarded authenticity. Findings revealed that trust, transparency, emotional connections and visible evidence of human effort were important factors to consumers. A significant amount of participants stated they would prefer human produced experiences over AI-created experiences, especially in instances involving empathy, creativity, and interaction. These findings suggest that as automated content becomes more prevalent, authentic experiences will become progressively more valuable. The data provides insight that authenticity may become a substantive source of value in future markets.