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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Supriyatno Supriyatno

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Open access Sep 2026

The Influence of Social Media Marketing, Brand Image, Brand Awareness on Brand Loyalty

This study investigates the influence of green perceived risk, green perceived value, and green word of mouth on green purchase intention. This research employed a causal associative approach to examine the relationships among the variables. The population consisted of consumers of Indomaret Point SPBU BP AKR in Joglo,...

Dewi Murtiningsih, Loeky Rono Pradopo, Supriyatno Supriyatno et al. · 0 citations
Open access Sep 2026

From Green Knowledge to MSME Sustainability: Digital Enablement and Mutualistic Collaboration in Local Business Ecosystems

This Community Service (PKM) activity aims to strengthen digital-based green knowledge through a mutualism approach in supporting the sustainability of MSMEs in South Meruya Village, Kembangan District, West Jakarta. The program is motivated by the limitations of digital literacy, the lack of optimal understanding of e...

Djumarno Djumarno, Fitria Nursanti, Sri Anah et al. · 0 citations

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