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Suraj Kumar

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#generative ai Open access Oct 2026

Beyond Rankings: How Marketers Can Evaluate AI Search Visibility Without Confusing It with Traffic

A literature review and practitioner framework for evaluating AI search visibility. The paper reviews the GEO benchmark (KDD 2024), an independent replication (C-SEO Bench), Pew Research’s US browsing study, Ahrefs’ keyword analysis and Google’s 2026 documentation. It finds that evidence for GEO tactics is mixed, that...

Suraj Kumar · 0 citations

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