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Tanja Rihtaršič

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Open access Aug 2026

Greenwashing in Slovenia: Environmental Claims and Consumer Trust

The article conceptually examines the relationship between perceived greenwashing and consumer trust in Slovenia. It treats environmental claims as signals of responsibility, credibility and institutional compliance. Based on a narrative synthesis of the literature, it explains that perceived greenwashing reduces trust...

Tanja Rihtaršič, Gregor Jagodič · 0 citations

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