Aug 2026· Anali PAZU HD· Vol 12, pp. 75-94· 0 citations
Abstract
The article conceptually examines the relationship between perceived greenwashing and consumer trust in Slovenia. It treats environmental claims as signals of responsibility, credibility and institutional compliance. Based on a narrative synthesis of the literature, it explains that perceived greenwashing reduces trust mainly through consumer confusion, perceived risk and scepticism. The Slovenian context is interpreted through European regulation, digital reputation dynamics, price sensitivity and the role of locality. The article also offers recommendations for companies, policy-makers and consumer protection organisations.
The discrepancy between sustainability claims and actual practices in tourism and hospitality has brought forth the "greenwashing" phenomenon. This conceptual study analyzes the multi-dimensional effects of greenwashing perceptions on consumer trust through legitimacy theory, signaling theory, and attribution theory. T...
In the contemporary business landscape, sustainability has evolved from a peripheral concern to a central strategic imperative. This paper examines the intersection of Green Marketing and Corporate Social Responsibility (CSR), exploring their historical development, practical applications, and impact on consumer behavi...
Ankit Kumar Sharma· International Journal of Lat...· 0 citations
Social views changed significantly as the twenty-first century began; one such development was in consumer behaviour. Corporates promote their image as a sustainable and social-responsible company by using green marketing techniques noise. Growing numbers of greenwashing and bogus environmental claims raise worries abo...
S. Patole, Ashok Raut, Neelam Raut et al.· Journal of Asia Entrepreneur...· 0 citations
