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Thada Jantakoon

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Open access Aug 2026

A Microlearning-Based Digital Storytelling Model to Enhance English Speaking Skills

This study aimed to develop a microlearning-based digital storytelling instructional model (MICRO-DST) to enhance English speaking skills among Grade 9 EFL students and to examine its implementation effects. Employing a research and development methodology with a one-group pretest–posttest quasi-experimental design, th...

Kanyakorn Tammati, Potsirin Limpinan, Thada Jantakoon · 0 citations
Review Open access Sep 2026

Intention to Use Generative AI for Vocational College Administration

Unlike conventional UTAUT assumptions that emphasize usefulness and ease of use, the findings suggest that trust, privacy awareness, social endorsement, and policy alignment are critical determinants of GenAI acceptance in administrative contexts.

Porntep Chooppawa, Potsirin Limpinan, Thada Jantakoon · 0 citations
#explainable ai Review Open access Sep 2026

Beyond the Barrier View of Risk: Content Quality, Trust and Informed Adoption in an Extended UTAUT Model of MOOC Acceptance among Educational Personnel

An extended acceptance model that incorporates perceived content quality, trust, perceived risk, self-regulated learning, self-regulated learning, and digital–AI literacy is developed and tested and discusses theoretical and practical implications for platform design and institutional policy.

Phanuwat Ruangkulsap, Thada Jantakoon, Rukthin Laoha · 0 citations
Review Open access Jul 2026

Acceptance of Generative AI in Vocational Teaching and Learning Management

The acceptance and use of GenAI among private vocational teachers in Thailand is examined through the Unified Theory of Acceptance and Use of Technology (UTAUT), with particular attention to the intention-behavior gap.

Nuttawoot Thoopthong, Potsirin Limpinan, Thada Jantakoon · 0 citations
Review Open access Aug 2026

Acceptance of Generative AI for Supporting Innovative Learning in Vocational Education

This study examines the determinants of Generative AI acceptance for supporting innovative learning among private vocational education instructors in Thailand by integrating the Information Systems Success Model, the Technology Acceptance Model, the Technology Acceptance Model, the Unified Theory of Acceptance and Use...

Ponprom Chooppawa, Potsirin Limpinan, Thada Jantakoon · 0 citations
#software testing Review Open access Sep 2026

Industrial Engineering Students’ Acceptance of PLC Learning: A PLS-SEM Analysis Based on the Technology Acceptance Model

The findings indicate that students' acceptance of PLC learning is most strongly associated with the perceived educational value of PLC instruction, while positive attitudes serve as the most important predictor of continued intention to engage with PLC learning.

Xiao-Hai Liu, Thada Jantakoon, Rukthin Laoha · 0 citations
Open access Aug 2026

Factors Influencing Vocational Students' Acceptance of Generative AI for Learning: A PLS-SEM Approach

Examination of levels of perception and opinion of vocational students toward factors influencing their acceptance and use of Generative AI for learning and a structural model of causal relationships among such factors revealed that vocational students held highly positive opinions regarding GenAI acceptance across all...

Ponpot Chooppawa, Potsirin Limpinan, Thada Jantakoon · 0 citations
#generative ai Review Open access Sep 2026

Predicting Teachers' Behavioral Intention to Adopt Generative AI in Teaching: An Integrated TAM-UTAUT Regression Model

The findings indicate that teachers' adoption decisions are jointly driven by instrumental value and institutional provisioning, and that generalized technology anxiety is not, in itself, a barrier among teachers who already have practical exposure to GenAI.

Cheng-Jun Xu, Thada Jantakoon, Rukthin Laoha · 0 citations
Review Open access Jul 2026

Extending UTAUT for Generative AI Adoption among Vocational Teachers: The Roles of Trust, AI Literacy, and Risk Awareness

This study examined GenAI acceptance among private vocational teachers in Thailand by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) with three AI-specific constructs: AI Literacy, Trust, and Perceived AI Risk and tested Behavioral Intention as an antecedent of Digital Competency.

Anchana Choeykhunthot, Potsirin Limpinan, Thada Jantakoon · 0 citations

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