Emotionalized Digital Marketing in Online Fashion
The digitalization of the fashion industry has transformed online shopping into an emotionally driven experience shaped by visual aesthetics and personalization. This chapter explores the convergence of neuromarketing and generative artificial intelligence (AI) in driving impulsive buying behavior in online fashion. Dr...
Fera Nelfianti, Usep Suhud, Setyo Ferry Wibowo et al.
· Advances in computational in... · 0 citations