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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

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V. Ivashchenko

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Open access Aug 2026

STRATEGIC ASPECTS OF BRANDING MANAGEMENT IN MODERN BUSINESS

In today's highly dynamic business environment, characterised by digital transformation, rapidly changing consumer behaviour, technological innovation, and intensified market competition, a brand has become one of the most valuable strategic assets of an enterprise. Effective brand management is no longer limited to ma...

D. Diachkov, I. Potapiuk, V. Ivashchenko · 0 citations

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