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Višnja Bartolović

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Conference Open access 2025

From Digital Interactions to the Metaverse: Bibliometric Analysis of Contemporary Consumer Behavior and New Research Trends

The aim of this work is a bibliometric analysis of scientific production in the field of consumer behavior, cluster analysis, and identification of the latest research trends. The analysis includes 8,837 scientific publications from the Web of Science Core Collection (WoSCC) database from 2020 to 2025, using the PRISMA...

Višnja Bartolović, A. Vukašinović, M. Puvača · 0 citations

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