2025· International Scientific Conference ERAZ - Knowledge Based Sustainable Development· 0 citations· 30 references
Abstract
The aim of this work is a bibliometric analysis of scientific production in the field of consumer behavior, cluster analysis, and identification of the latest research trends. The analysis includes 8,837 scientific publications from the Web of Science Core Collection (WoSCC) database from 2020 to 2025, using the PRISMA and SPAR-4-SLR protocols and the VOSVIEWER tool. By applying cluster analysis and co-occurrence analysis, seven research clusters were identified: (1) Psychological, socio-cultural and brand-specific foundations; (2) Consumer engagement, value co-creation and technology-mediated interactions; (3) Digital marketing, social media and online influence; (4) Online environment, e-commerce and data management; (5) Technology adoption, mobile and virtual experience, metaverse; (6) Service quality, satisfaction, loyalty and experience in physical and service environments; and (7) Negative consumer experiences, the impact of the crisis and service recovery. The findings of this study are relevant for theoreticians and practitioners in the field of business economics, and guidelines for further research trends are also observed.
This review paper provides an in-depth bibliometric study of the academic field of social media marketing (SMM) and consumer behavior (CB) with the focus on the developments trends, thematic development, citation patterns, and key figures in this rapidly developing field. It finds a more than doubled research productio...
Lakshmamma G, Syed Abid Hussain· International journal of com...· 0 citations
The purpose of this study is to assess the perceived relationship between digital marketing strategies and customer engagement in the present-day business environment. The aim of the project was to study the influence of the confluence of advanced technologies and social mediations upon value co-creation and loyalty on...
Alberto David Li-Falla· Semestre Económico· 0 citations
The thematic evolution proves that modern researches in the area of e-WOM is gradually shifting towards the issues of digital platforms, social media marketing, sentiment analysis and data-driven consumer insights, which defines the possible directions of future research related to artificial intelligence, influencer c...
Loso Judijanto, S. Sari, Tina Isnaeni· West Science Journal Economi...· 0 citations
This study aims to map the development of literature related to digital engagement within the context of relationship marketing through a hybrid systematic review and bibliometric analysis approach. Data were collected from 177 scientific articles indexed in the Scopus database and analyzed using VOSviewer software. Th...
Siswira Kurniastuti, Tony Wijaya, Agung Utama· East Asian Journal of Multid...· 0 citations
This study maps research at the intersection of environmental, social, and governance (ESG) issues and consumer behavior. It identifies documents, sources, and authors with citation influence and examines the themes that shaped the corpus from 2011 to 2023. The review followed the PRISMA and SPAR-4-SLR guidelines. The...
Wong-Ming Wong, Imam Santoso, Debrina Puspita Andriani et al.· Journal of Sustainability· 0 citations
Social commerce has emerged as a central paradigm within electronic commerce by seamlessly integrating transactional capabilities with social interaction, user-generated content, and platform-driven influence mechanisms. This scoping review systematically maps the body of research on consumer behavior in social commerc...
Kevin Andrés Alvarado-Gaibor, Eduardo Javier Espinoza-Solís, Miltón Fabián Peñaherrera-Larenas et al.· Frontiers in Human Dynamics· 0 citations
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