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Wa Ode Dian Purnamasari

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Open access Sep 2026

Behavioral decision-making and marketing institution preferences in coconut agroindustry development: evidence from SWOT-AHP and value-added analysis in Indonesia

Coconut agroindustry supports rural livelihoods and economic resilience in Indonesia, yet many producers remain dependent on inefficient marketing systems characterized by intermediary dominance, weak bargaining power, and limited value-added diversification. This study examines how behavioral decision-making influ...

Wa Ode Dian Purnamasari, Sutawi, Bambang Yudi Ariadi et al. · 0 citations

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