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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

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Wen-Shuai Chen

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#generative ai Book Open access Nov 2026

PGBid: Platform-Wide Generative Auto-Bidding via Macro-Micro Decoupling

Automated bidding in Demand-Side Platforms (DSPs) aims to maximize overall value while satisfying diverse advertiser constraints. However, scaling to practical deployments reveals two structural challenges: cross-granularity constraint conflicts between advertiser-level decisions and business-line KPIs, and bid homogen...

Yin-Qiu Huang, Xue Wei, Wen-Shuai Chen et al. · 0 citations

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