Pesan Dakwah Quarter Life Crisis di Youtube Ustadz Muhammad Nuzul Dzikri di Kalangan Gen Z

Abstract

The development of digital technology has encouraged the transformation of Islamic preaching (da'wah), particularly through YouTube as a platform widely accessed by Generation Z, a generation that is also vulnerable to experiencing the Quarter Life Crisis. This study aims to analyze the da'wah messages contained in YouTube content by Ustadz Muhammad Nuzul Dzikri on the Quarter Life Crisis and to analyze Generation Z's gratification toward the content based on the Uses and Gratifications Theory. This study employed a qualitative approach using the content analysis method. The research data were obtained through documentation of Ustadz Muhammad Nuzul Dzikri's YouTube content on the Quarter Life Crisis and in-depth interviews with five Generation Z informants who had accessed the content. Data were analyzed through the stages of data reduction, data display, and conclusion drawing. The findings reveal that: (1) the da'wah messages are dominated by the themes of identity crisis, anxiety about the future, and spiritual dependence, (2) the Quarter Life Crisis is represented through confusion in determining life direction, social pressure, and uncertainty about the future, (3) the da'wah messages are relevant to the characteristics of Generation Z in helping them understand themselves and manage anxiet, and (4) based on the Uses and Gratifications Theory, the da'wah content fulfills the psychological and spiritual needs of the audience. This study concludes that Ustadz Muhammad Nuzul Dzikri's digital da'wah content not only conveys contextual religious discourse, but also functions as a spiritual coping instrument that provides tangible benefits and gratification for Generation Z in navigating the Quarter Life Crisis.