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Affective AI ethics in tourism: Extending the SOR framework with indigenous relational constructs

Sep 2026 · SN Business & Economics · Vol 6 · 0 citations · 32 references

TL;DR

An indigenous relational construct-based culturally informed framework on the ethics of affective AI in tourism that incorporates indigenous constructs into the stimulus–organism–response framework is presented, demonstrating explanatory power beyond universalist ethics and fast trust models.

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