Budget-Constrained Causal Bandits: Bridging Uplift Modeling and Sequential Decision-Making
Abhirami Pillai
Aug 2026
Machine LearningData Science
Abstract
Treatment allocation under budget constraints is a central challenge in digital advertising. The standard approach trains an offline uplift model on historical data, then solves a constrained optimization to allocate budget. This fails in cold-start settings where little historical data exists. We propose Budget-Constrained Causal Bandits (BCCB), an online framework that learns which users respond to ads while simultaneously spending the budget. BCCB unifies three components: learning individual-level treatment effects, exploring users whose response is uncertain, and pacing the budget over time. We derive the per-arrival decision rule as the KKT condition of a Lagrangian relaxation of the budgeted causal-allocation objective, providing a principled foundation for the algorithm. We evaluate on the Criteo Uplift dataset using 20 random seeds with paired statistical tests. Our central finding is a data-efficiency crossover at n = 7,500 historical observations (paired one-sided t-test, p = 0.043): below this threshold, offline pipelines either fail or produce unreliable allocations, while BCCB operates from the first user. BCCB exhibits 2-4x lower run-to-run variance than offline methods and outperforms all four online baselines (Thompson Sampling, budgeted Thompson Sampling, HTE Greedy, and Uplifting Bandits) at every budget level tested (p < 0.001). These results give practitioners a concrete decision rule for choosing between offline and online paradigms.
Agile - denoting "the quality of being agile, readiness for motion, nimbleness, activity, dexterity in motion" - software development methods are attempting to offer an answer to the eager business community asking for lighter weight along with faster and nimbler software development processes. This is especially the case with the rapidly growing and volatile Internet software industry as well as for the emerging mobile application environment. The new agile methods have evoked substantial amount of literature and debates. However, academic research on the subject is still scarce, as most of existing publications are written by practitioners or consultants. The aim of this publication is to begin filling this gap by systematically reviewing the existing literature on agile software development methodologies. This publication has three purposes. First, it proposes a definition and a classification of agile software development approaches. Second, it analyses ten software development methods that can be characterized as being "agile" against the defined criterion. Third, it compares these methods and highlights their similarities and differences. Based on this analysis, future research needs are identified and discussed.
P. Abrahamsson, O. Salo, Jussi Ronkainen et al.· arXiv.org· 728 citations· ⚡54
Context: Software startups are newly created companies with no operating history and fast in producing cutting-edge technologies. These companies develop software under highly uncertain conditions, tackling fast-growing markets under severe lack of resources. Therefore, software startups present a unique combination of characteristics which pose several challenges to software development activities. Objective: This study aims to structure and analyze the literature on software development in startup companies, determining thereby the potential for technology transfer and identifying software development work practices reported by practitioners and researchers. Method: We conducted a systematic mapping study, developing a classification schema, ranking the selected primary studies according their rigor and relevance, and analyzing reported software development work practices in startups. Results: A total of 43 primary studies were identified and mapped, synthesizing the available evidence on software development in startups. Only 16 studies are entirely dedicated to software development in startups, of which 10 result in a weak contribution (advice and implications (6); lesson learned (3); tool (1)). Nineteen studies focus on managerial and organizational factors. Moreover, only 9 studies exhibit high scientific rigor and relevance. From the reviewed primary studies, 213 software engineering work practices were extracted, categorized and analyzed. Conclusion: This mapping study provides the first systematic exploration of the state-of-art on software startup research. The existing body of knowledge is limited to a few high quality studies. Furthermore, the results indicate that software engineering work practices are chosen opportunistically, adapted and configured to provide value under the constrains imposed by the startup context.
Nicolò Paternoster, Carmine Giardino, M. Unterkalmsteiner et al.· Information and Software Tec...· 394 citations· ⚡54
A new method for surgically removing training examples from a model reveals that as datasets grow, the link between what a model learns and what it produces dissolves.
