Aug 2026· International Journal of Drug Delivery Technology· Vol 16· 0 citations
Abstract
In India, the rapid expansion of mobile internet and digital platforms has significantly transformed political communication, especially
in rural areas. This study examines how social media influences the formation of political ideology among rural populations in India.
The research highlights how platforms such as WhatsApp, Facebook, and YouTube act as informal learning spaces that shape political
awareness and opinions. While social media has improved access to information and increased participation in democratic processes,
it has also contributed to the spread of misinformation, political bias, and social division. This paper uses a qualitative review of existing
studies related to India to analyze both the opportunities and challenges. The findings suggest that social media plays a powerful role
in shaping political thinking in rural India, but its impact depends on digital literacy, education, and regulatory measures. The study
concludes with recommendations for improving media literacy and responsible use of digital platforms.
Social media and the widespread use of digital technologies have led to a rise in social involvement and proactive
participation in socio-political activities and political agendas. Nevertheless, our way of communicating is now
undergoing development, and as a result, its impacts may be observed in the socio-economic-p...
V. R. Kumar· International journal of pro...· 0 citations
This study examined the impact of social media on political mobilization in Somalia, with particular attention to the opportunities and challenges associated with digital political engagement in a fragile political context. A descriptive cross-sectional research design was employed, and data were collected from 216 soc...
Farah Nuh Issak, Ahmed Abdi Suldan, Hassan Mohammed Nur et al.· International Journal of App...· 0 citations
The growth of social media has changed the face of political communications and electoral democracy in India by providing new avenues for political messages, reaching voters, mobilisation and citizen participation. The Lok Sabha election of 2014 was a significant moment in the social media phenomenon of electoral campa...
A. Nargis· International Journal For Mu...· 0 citations
The subject of this scientific research is the multifaceted role of modern digital ecosystems and social media platforms in the initiation and transformation of political activity among contemporary youth. The author focuses on the specific mechanisms through which various internet resources influence the civic conscio...
This study examines the impact of social media platforms such as Facebook, Twitter/X,
Instagram, and TikTok in shaping public opinion within Nigeria’s socio-political context. The
research problem emerges from the increasing influence of digital media in amplifying voices,
framing issues, and mobilizing citizens, ye...
Mohammed Kabir Hassan· RESEARCH JOURNAL OF MASS COM...· 0 citations
Social media has emerged as one of the most influential instruments of political communication in contemporary India. Platforms such as Facebook, WhatsApp, X (formerly Twitter), Instagram and YouTube are increasingly used by political parties, candidates and citizens to disseminate information, mobilise support and sha...
Ajit yadav, Vineeta Pathak· International Journal For Mu...· 0 citations
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