ORGANIZATIONAL COACHING, HR CONSULTING AND SOFT SKILLS DEVELOPMENT AS STRATEGIC TOOLS OF HR MANAGEMENT IN IT COMPANIES IN THE CONTEXT OF CHANGE LEADERSHIP, ETHICS AND INTEGRITY

Abstract

This article examines the theoretical, methodological, and practical foundations for building competitive advantages for IT companies through the development of employees’ soft skills and the integration of organizational coaching and HR consulting into the strategic HR management system in the context of digital transformation and change management. It is argued that human capital is a key strategic resource for ensuring the competitiveness of the IT business in a highly dynamic external environment. A conceptual model for integrating the development of soft skills, organizational coaching, and HR consulting is proposed, and their impact on adaptability, innovation, the effectiveness of personnel management, and organizational resilience to change is identified. The practical value of the findings lies in the ability to apply the proposed approaches when developing HR strategies, personnel development programs, and change management systems in IT companies.