Skip to content

UkrMeme: Multimodal Explainable Persuasion Detection in Ukrainian Memes

Nazar Andrushko Vera Schmitt Veronika Solopova
Oct 2026
Artificial Intelligence Natural Language Processing Computer Vision

Abstract

Memes play a central role in modern online communication, especially in contexts of political conflict where visual and textual cues combine to convey persuasive messages. We study persuasive technique detection in Ukrainian memes using vision-language models (VLMs). We introduce UkrMeme, a dataset of 200 organically produced Ukrainian wartime memes annotated for persuasion techniques, and PTM-UA, a Ukrainian translation of a subset of the Propaganda 950 benchmark that preserves original visual content while translating meme text. We evaluate VLMs in a zero-shot prompting setup across image, text, and multimodal inputs using hierarchical F1 metrics. Finally, we compare Layer-wise Relevance Propagation (LRP) and model-generated token attributions and analyze the semantic categories of evidence emphasized by each explanation method.

View source

Similar papers

#artificial intelligence Conference Open access Jun 2018

Gibson Env: Real-World Perception for Embodied Agents

This paper investigates developing real-world perception for active agents, proposes Gibson Environment for this purpose, and showcases a set of perceptual tasks learned therein.

F. Xia, Amir Zamir, Zhi-Yang He et al. · 1,069 citations · ⚡112
#computer vision Review Sep 2017

Agile Software Development Methods: Review and Analysis

This publication proposes a definition and a classification of agile software development approaches and analyses ten software development methods that can be characterized as being "agile" against the defined criterion.

P. Abrahamsson, O. Salo, Jussi Ronkainen et al. · 727 citations · ⚡54
#computer vision Jun 2008

The impact of agile practices on communication in software development

The study shows that agile practices improve both informal and formal communication, but indicates that, in larger development situations involving multiple external stakeholders, a mismatch of adequate communication mechanisms can sometimes even hinder the communication.

M. Pikkarainen, Jukka Haikara, O. Salo et al. · 401 citations · ⚡48
#machine learning Review Open access Oct 2014

Software development in startup companies: A systematic mapping study

The results indicate that software engineering work practices are chosen opportunistically, adapted and configured to provide value under the constrains imposed by the startup context.

Nicolò Paternoster, Carmine Giardino, M. Unterkalmsteiner et al. · 394 citations · ⚡54

Diffusion models as plug-and-play priors

The possibility of inferring high-dimensional data inference in a model that consists of a prior and an auxiliary differentiable constraint given some additional information is considered, thereby allowing a range of potential applications in adapting models to new domains and tasks.

Alexandros Graikos, Esmeralda S. Whitammer, N. Jojic et al. · 316 citations · ⚡15

Related blog posts

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.