Oct 2026· ACM International Conference on Design of Communication (SIGDOC)· 14 references
Rhetoric and Communication Studies
Abstract
Generative Artificial Intelligence (GAI) systems increasingly function as communicative agents, raising questions about how credibility is constructed in them. Drawing on Aristotle's concept of ethos, this study examines how credibility is performed through interface‑level cues in large language model (LLM) chatbots: ChatGPT and Copilot. Using a rhetorical interface analysis, the study identifies recurring design patterns such as disclaimer banners and interaction affordances that signal practical competence, ethical restraint, and goodwill. The findings contribute a rhetorical framework for analyzing AI‑mediated credibility as interface‑enacted ethos and highlight the growing importance of communication design in automated persuasive systems.
The results are packaged in the Greenfield Startup Model (GSM), which explains the priority of startups to release the product as quickly as possible, and the need to shorten time-to-market, by speeding up the development through low-precision engineering activities.
Carmine Giardino, Nicolò Paternoster, M. Unterkalmsteiner et al.· IEEE Transactions on Softwar...· 178 citations· ⚡14
Software startup companies develop innovative, software-intensive products within limited timeframes and with few resources, searching for sustainable and scalable business models.
M. Unterkalmsteiner, P. Abrahamsson, Xiaofeng Wang et al.· e-Informatica Software Engin...· 157 citations· ⚡17
This study conducts a case survey study based on the secondary data of the major pivots happened in 49 software startups, and demonstrates that customer need pivot is the most common among all pivot types.
Sohaib Shahid Bajwa, Xiaofeng Wang, Anh Nguyen-Duc et al.· Empirical Software Engineeri...· 127 citations· ⚡15
The comparison of adopter and non-adopter sample reveals three potential adoption inhibitor, security, data privacy, and portability, which underlines the importance of the technical and security perspectives for research investigating the adoption of technology.
Nattakarn Phaphoom, Xiaofeng Wang, S. Samuel et al.· Journal of Systems and Softw...· 111 citations· ⚡8
The ongoing work building a Raspberry Pi cluster consisting of 300 nodes is presented, with potential use cases being an inexpensive and green test bed for cloud computing research and a robust and mobile data center for operating in adverse environments.
P. Abrahamsson, S. Helmer, Nattakarn Phaphoom et al.· IEEE International Conferenc...· 110 citations· ⚡7
The results indicate that software developers are a slightly happy population, but the need for limiting the unhappiness of developers remains, and 219 factors representing causes of unhappiness while developing software are identified.
D. Graziotin, Fabian Fagerholm, Xiaofeng Wang et al.· International Conference on...· 84 citations· ⚡6
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