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THE IMPACT OF DIGITAL TECHNOLOGIES ON MANAGERIAL DECISION-MAKING

Oct 2026 · Zenodo (CERN European Organization for Nuclear Research)
Big Data and Business Intelligence Impact of AI and Big Data on Business and Society

Abstract

This paper examines how digital technologies, including big data analytics, business intelligence systems, cloud platforms and artificial intelligence (AI), are transforming managerial decision-making. Drawing on Herbert Simon's model of the decision process, the study analyses the effect of these technologies on each stage: intelligence, design, choice and implementation. The paper argues that digital tools increase the speed, accuracy and evidence base of managerial decisions, yet also create new risks such as automation bias, algorithmic opacity, data quality problems and skill gaps. Based on a systematic review of academic literature and recent industry surveys, the study proposes a human–AI augmentation approach and practical recommendations for organisations, with particular reference to Uzbekistan's digital transformation agenda.

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