Scoring Without the Engine: Validating a Deterministic, Manipulation-Resistant Content Score for Generative Engines, End to End

Abstract

How do you validate a cheap, deterministic proxy for an oracle that is expensive, rate-limited, and non-stationary? We present a protocol built on adversarial falsification gates (negative control, dose response, bounded amplification, duplication penalty, length neutrality) that define and select the proxy, fitted on a training split and confirmed held-out; around them it bounds what the proxy can never resolve, and re-measures external causal evidence on the current oracle rather than assuming it. We demonstrate it end to end on Generative Engine Optimization, where the proxy is a deterministic content score, and one step fails on that domain exactly as the protocol is built to detect: re-measuring the only published causal anchors (2023 effect sizes) on ten modern engine families shows their levers move citation on none, so the anchors are an expired external check; recalibrating to the near-zero modern vector strips the score of its lever-responsive components. What survives is the gate-enforced response surface. The gates buy a measured property: on a 500-source benchmark of adversarial edits, amplifying the score's calibrated levers gains an attacker at most 6 points, and decreases with dose; single-lever amplification is provably bounded, while the cap and cross-lever sub-additivity are empirical findings consistent with it. On detection, web-spam baselines dominate and out-of-distribution attacks evade the score, so the deployable filter layers it over them. A query-conditioned skyline bounds the score's citation signal (within-query Spearman 0.11), repositioning query-agnostic scores as quality filters rather than citation predictors. A query-leakage bug in our first ranking evaluation and a failed confidence flag are disclosed and corrected; every number reproduces offline from released artifacts at zero marginal API cost.