TL;DR
It is found that utilitarian (vs. hedonic) message framing is more effective in increasing expectation confirmation and enhancing consumers’ willingness to accept AI services, and consumers with richer multicultural experiences exhibit greater tolerance and openness toward both types of message framing.
This study aims to examine how older consumers interpret artificial intelligence (AI) disclosure when evaluating the trustworthiness of AI-generated advertising across utilitarian and hedonic service contexts and explores the role of relatability in these evaluations. A qualitative study was conducted using...
ABSTRACT Extant literature on consumer reactions to AI-generated advertising have focused on resulting perceptions of creativity, objectivity, and effectiveness in specific situations, often invoking situational persuasion knowledge as a framework to guide explanations of reactions. Though informative, this leaves a re...
This study advances the human-machine commerce literature by examining and explaining the rationality paradox, and extends traditional unidirectional PSI into bidirectional algorithmic synergy, demonstrating how distinct dimensions of AI literacy act as either propulsive accelerators or cognitive brakes in high-arousal...
It is found that AI‐created activism elicits greater negative affect, ultimately reducing decision comfort, and this effect attenuates when consumers are conservative or have a high tendency to anthropomorphize AI.
While consumers' perceptions of creative products' framing typicality are guided by existing category structures, research on social evaluation emphasizes consumers' active role in shaping and redefining these structures. To tackle consumers being caught in the framing, we propose consumer reactivity as a mediato...
Drawing on uses and gratifications theory, the stimulus-organism-response model and media richness theory, this study aims to examine how perceived social media agility (PSMA) influences electronic word-of-mouth and booking intentions directly and indirectly through consumer experience and how media richness orient...
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