IMPROVING THE COMPANY'S MANAGEMENT STRATEGY IN THE DIGITAL ECONOMY

Abstract

The purpose of the article is to develop recommendations for improving the innovative management strategy of an organization in the digital economy. The methods used in the article are a systematic approach, methods of systemic and strategic analysis and description. The concepts of “strategy”, “business model”, “competitiveness”, the role of a scientifically based innovative management strategy in ensuring business competitiveness, and methods of strategic analysis are analyzed. Recommendations are proposed. It was concluded that the innovative strategy of a modern organization is a long-term development plan, including a description of the tasks, goals, resources and ways to achieve its expected state and vectors of development of the innovative type. Its conceptual basis and core is the business model as a structured, schematic and logical description of the organization’s business.