While AI has enabled greater ideational fluency, the research suggests the degree of agency with which people approach their AI tool has downstream consequences on collective creativity.
Abstract
Large language models (LLMs) are popular tools for creative ideation, but have been shown to homogenize outputs across users. We test if approaching an AI tool with high human (vs. low) human agency can mitigate this homogenization effect by encouraging people to use AI to augment their creativity, rather than offload it. Participants were experimentally assigned to one of three conditions (high-agency approach with AI access, low-agency approach with AI access, or a human-only control) and generated creative uses for everyday objects. Contrary to our expectations, ideas did not differ in individual-level quality (overall creativity, originality, and usefulness). However, a preregistered similarity-to-centroid analysis and an exploratory cluster analysis provided convergent evidence of AI-induced homogenization among the low-agency condition. Thus, while AI has enabled greater ideational fluency, our research suggests the degree of agency with which people approach their AI tool has downstream consequences on collective creativity.
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