Sep 2026· Advances in Human Resource Management Research· 0 citations· 28 references
Abstract
Purpose: This study aims to examine how dynamic capabilities—detecting, utilizing, and transforming—mediate the adoption of Generative Artificial Intelligence (Generative AI) to optimize content marketing strategies among culinary Micro, Small, and Medium Enterprises (MSMEs) in Jatinangor.
Research Method: A qualitative descriptive approach with a multiple case study design was employed to explore how culinary MSMEs integrate Generative AI into content marketing while addressing digital and resource constraints.
Results and Discussion: The findings show that detecting capability develops organically through a bottom-up process, with creative staff acting as information gatekeepers. This capability is reflected in tactical budgeting for premium AI accounts and independent experimentation. Transforming capability emerges by restructuring conventional workflows into a human–AI hybrid model, in which AI generates ideas and drafts, while creative staff perform cultural and local curation. This integration reduces content production time by 50%–60% without compromising brand authenticity or local identity.
Implications: Generative AI serves as a capability enhancer, increasing creative productivity and supporting digital creativity among resource-constrained MSMEs.
Originality: This study contributes by explaining Generative AI adoption through a dynamic capabilities perspective and demonstrating how human–AI collaboration enables productive yet culturally authentic content marketing at the micro-business level.
GAOKAO-Bench is introduced, an intuitive benchmark that employs questions from the Chinese GAOKAO examination as test samples, including both subjective and objective questions that contribute a robust evaluation benchmark for future large language models and offers valuable insights into the advantages and limitations of such models.
Xiaotian Zhang, Chun-yan Li, Yi Zong et al.· arXiv.org· 216 citations· ⚡17
Empirically, PRISM reduces the end-to-end time for data selection and model tuning to just 30% of conventional pipelines, and achieves this efficiency while simultaneously enhancing performance, surpassing models fine-tuned on the full dataset across eight multimodal and three language understanding benchmarks.
Jinhe Bi, Yifan Wang, Danqi Yan et al.· arXiv.org· 73 citations· ⚡4
The method, ECCOLA, is presented, which aims at making the high-level AI ethics principles more practical, making it possible for developers to more easily implement them in practice.
Ville Vakkuri, Kai-Kristian Kemell, P. Abrahamsson· EUROMICRO Conference on Soft...· 64 citations· ⚡6
In this paper, we present a novel approach to improving software quality and efficiency through a Large Language Model (LLM)-based model designed to review code and identify potential issues. Our proposed LLM-based AI agent model is trained on large code repositories. This training includes code reviews, bug reports, and documentation of best practices. It aims to detect code smells, identify potential bugs, provide suggestions for improvement, and optimize the code. Unlike traditional static code analysis tools, our LLM-based AI agent has the ability to predict future potential risks in the code. This supports a dual goal of improving code quality and enhancing developer education by encouraging a deeper understanding of best practices and efficient coding techniques. Furthermore, we explore the model's effectiveness in suggesting improvements that significantly reduce post-release bugs and enhance code review processes, as evidenced by an analysis of developer sentiment toward LLM feedback. For future work, we aim to assess the accuracy and efficiency of LLM-generated documentation updates in comparison to manual methods. This will involve an empirical study focusing on manually conducted code reviews to identify code smells and bugs, alongside an evaluation of best practice documentation, augmented by insights from developer discussions and code reviews. Our goal is to not only refine the accuracy of our LLM-based tool but also to underscore its potential in streamlining the software development lifecycle through proactive code improvement and education.
Z. Rasheed, Malik Abdul Sami, Muhammad Waseem et al.· arXiv.org· 62 citations· ⚡3
This paper designs Markov decision processes (MDPs) for different combinatorial problems and proposes to train conditional GFlowNets to sample from the solution space and demonstrates that GFlowNet policies can efficiently find high-quality solutions.
Dinghuai Zhang, H. Dai, Esmeralda S. Whitammer et al.· Advances in Neural Informati...· 59 citations· ⚡8
An empirical study on the current state of practice in artificial intelligence ethics is conducted by means of a multiple case study of five case companies, which indicates a gap between research and practice in the area.
Ville Vakkuri, Kai-Kristian Kemell, Joni Kultanen et al.· arXiv.org· 56 citations· ⚡6
The professor of physics and inaugural director of the NSF AI Institute for Artificial Intelligence and Fundamental Interactions will lead LNS and continue his research in particle physics.
